Posted by Siobhan
Wednesday November 29th 2006, 11:29 am
Filed under: Revver Community, Tips & Tools, Revver News
Greetings, Revver Members!
Remember that on your profile page that there’s a little section where you can opt-in to Broadcast and Mobile distribution opportunities? Well, file this one under: More stuff we’re cooking up in the distribution stew.
So what’s today’s announcement about our partnership with VCast mean to you?
This is Revver’s first partnership in the mobile space. Verizon totally gets this space and we’re thrilled that they’re working with us. Don’t believe me?
“Offering our subscribers access to cutting edge video content is a high priority for us, so making hot user-generated content available is the next logical step for V CAST,” said John Harrobin, vice president of marketing for Verizon Wireless. “We’ve chosen to work with Revver because of its well-known respect for copyright and for the selection of high-quality video content it attracts.”
Thanks, John! We work pretty hard on that, thank you for noticing!
Here’s how it works: If you’ve opted in to the Revver Mobile Distribution opportunites, your video might be selected to have your video distributed through the Verizon VCast Mobile platform. Fifty new videos will be chosen by VCast each week. You will be able to see the first group of videos that were chosen this week in the VCast collection. It’s not live yet, but it will be in a few days’ time; We’ll post it for you as soon as it’s ready. As new videos get selected and subtracted, we’ll add and subtract them from this collection so you can always see what’s live on VCast.
How do videos get chosen?
The folks at VCast are reviewing a wide range of videos in five categories: Cute Overdose!, Laughs, Animation, Editor’s Picks, and Viral Video Classics. We’re working closely with them to choose various types of videos depending on what’s the most popular among you, our members, and what we really love. If you want your work to be considered, here are some basic guidelines and things to watch out for:
- Videos should be between 30 seconds and two minutes long.
No pornography
No copyrighted music (not even in the background)
No depictions of crime or drugs
No advertising or prominent brand logos
Only videos in English can be accepted.
Videos shot at a distance won’t be accepted — it needs to be decipherable on a small screen!
Watch out for text — that screen makes small text really really tiny.
Please avoid mentioning religious or political views.
How will the videos be shown on VCast?
Subscribers to the VCast service can view Revver videos in the Revver channel. You can view the videos through your Verizon phone’s Web browser if you have an internet-enabled device and are a subscriber to the VCast service.
How do you earn money?
Every time a subscriber views a video on VCast, that view is logged. Revver is paid monthly for the content that Vcast shows on their network. We split that revenue with you, 50/50 based on how many views your video gets - no surprises there. You still retain full ownership of your content. At the end of the month, we’ll add the cash to your balance.
Don’t miss out on this awesome opportunity! Go to your profile and click “Opt in to mobile distribution opportunities.”
BTW, this makes us the first online distribution platform to share content (and revenue!) on television AND mobile! From the press release:
The agreement marks a key milestone in Revver’s ongoing expansion and leadership in the viral video arena. Revver users can now generate revenue from their creative endeavors via broadband, broadcast and mobile distribution — an industry first.
10 Comments so far
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Hey, I was wondering what the rules are regarding spoofs — like the Seinfeld spoof. If it’s a spoof of a show, the creator of the spoof can use the show’s musical theme and characters, and news clips, and other show’s clips — and that’s allowed under the rules of Fair Use, right? However, it looked like the creator of the “Lost Seinfeld Episode” was spoofing Seinfeld, not really David Letterman, but it’s apparently OK to include David Letterman’s show under the rules of Fair Use. Under what circumstances would Revver allow the use of copyrighted music — if someone was spoofing the song, say like in some funny music videos, or what if a song that was not being spoofed was used in the music of another satire?
Can someone who knows the law weigh in on this?
Thanks,
Julie
Julie, you can learn more about Revver’s copyright policy here. On that page, you will find links to resources that explain parody and fair use.
The rules outlined in this blog post apply to the Verizon partnership, not necessarily to the entire Revver network. There are lots of circumstances under which Revver would allow copyrighted music in your video - see the information on fair use for more info. Fair Use applies to video and music in the same ways.
We plan to talk more about this issue here on the blog so check back!
Comment by Micki 12.04.06 @ 12:51 pm[…] You may have heard the news about our partnership with Verizon wireless. Well it went live Friday so subscribers to Verizon’s VCast service will now be able to view the best Revver videos right on their cell phones! True to Revver form, we’re splitting our revenue with the makers of the videos 50/50. […]
Pingback by Revver blog 12.04.06 @ 7:41 pmThis is very exciting for the Revver community!
The videoBros will definitely “opt in” for Mobile distribution. I’m very curious to know how many times a VCAST subscriber views a Revver video, or for that matter, how many VCAST subscribers there are.
I think Verizon also signed a deal with Google for YouTube, but I’m thrilled to see Revver in the action too. The mobile video market is just getting started. The sky’s the limit!
Glad to see this announcment has happened. Is Revver reviewing what will be placed for VCAST or is VCAST looking on Revver content? Hope you like my videos thanks again.
HNEALS
HJN CONSULTING
HNEALS,
Revver suggests content to Verizon based on the criteria mentioned in the blog post above, and then Verizon selects videos from that collection collection of videos for VCast.
Comment by unclealex 12.08.06 @ 1:21 pm[…] Having assembled their own video content in the first wave, now they are looking towards branded video bundles with Verizon cutting deals with YouTube and Revver. The very end of Long Tail entertainment is surely personal video communication: singular supply for singular demand. Videoconferencing PC to PC via Skype is growing by leaps and bounds. Next PC-to-Mobile then perhaps not far in the future PC-to-TV and mobile-to-TV. […]
Pingback by TubeSlam! The Dope on TV 2.0 » What PC-to-Mobile 3G Video Means for Paid Content 12.08.06 @ 5:49 pm[…] If you are opted-in to mobile distribution in your Revver profile, your video might appear on Verizon’s V CAST in a special Mother’s Day collection of mom-themed Revver videos. Imagine whipping out your V CAST-enabled phone at Sunday brunch and showing Mom how much cooler than flowers and a card a video can be! For more info on opting-in to mobile distribution, as well as the guidelines for V CAST-appropriate content, check out the original announcement of our V CAST partnership. […]
Pingback by Revver blog 04.09.07 @ 12:29 pmWow this is just fantastic - i’m so amazed. I feel like I have been out of the loop - only just finding this out today… Lol…
Comment by Matt Ellsworth 04.25.07 @ 6:19 pmLeave a comment
All right!!! I’ll start thinking small. And shorter of course:-)
Now I can go the full loop. Film with my V-Cast, edit, upload, then watch on my V-Cast. Only catch is I need to enable video function so I can get the video’s out of my phone. Anyone out there find a way to get around that (download from phone instead of send)?
In any case… way to go Revver. I saw this in yesterdays USA Today. So today I checked the forum.
Comment by RBindl 11.30.06 @ 7:33 am